Privacy Policy Definitions

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A privacy statement may also be referred to as Terms of Use (TOU) or Terms of Service (TOS). If you do not know what data is collected by your web site the following information may be helpful.

Referrers:

•  The URL of the web page a request is coming from. When you click on a link to go to another page or when the web page itself calls for an image to be displayed, the browser sends the URL of the current web page along with the request. Blocking referrer details preserves the user's privacy by not disclosing to a third party the other sites the user frequents. If the referrer details are blocked, the processing page is unable to complete the redirection and the web site may not perform as expected. So fully disclose any referrer URL's which are within your web site.

Cookies:

•  A cookie can be used for authenticating, session tracking (maintenance) and remembering specific information about users such as site preferences or the contents of their electronic shopping carts. Most modern browsers allow users to decide whether to accept cookies and the time frame to keep them but rejecting cookies makes some web sites unusable. If you collect cookies then educate your visitors.

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Third Party Resources:

•  Third-party cookies are created by a web site other than the one you are currently visiting; for example - by a third-party advertiser on that site; a guest book; visitor counter; affiliate marketing; e-mail and web site syndication are a few examples. In other words, someone other than the principles (web site owner and host) are involved. Full disclosure not only for our children and ordinary world wide web participants is critical in developing a privacy statement.

Web Server Logs:

•  Web site server logs vary to a large degree. The information being captured involves items such as traffic patterns, country, domain name entry and exit, browser used, required authentication protocols and errors as well. The downside is that some sites do install spyware or combine server log information with other databases which reveal more information about you than you might be aware of. The best defense is to be vigilant about spyware and always read End User License Agreements (EULA) and Privacy Policies. Just another reason for a privacy statement.

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